For a long time now, Fashion blogging has been on a steady rise. It has morphed from a hobby to a lucrative business. Some of the talented and most influential fashionistas today have garnered a large following, have gotten six figure deals and landed on the covers of top fashion magazines and some even gone ahead to launch their own clothing lines. It goes without saying that it takes a great deal of effort, and numerous sleepless nights to get to such levels in the industry, but the great thing is that getting into it today has been made a whole lot easier.
So to help you get into the game, below are some of the broken down tips and guides for starting your fashion site.
Just start already
Procrastination is the worst thing that you could do. And you have been doing it for the longest time now. But you just cannot afford to keep at it any longer. After all, time lost cannot be recovered. And time being the most precious of all resources, we cannot possibly afford to let it go down the drain.
It might be a little bit comforting to know that it does not only happen to you, but everyone who has a creative project. The hardest thing is usually starting. Many often get caught up in their heads, stuck dreaming up ideas and what would be rather than actually making it happen. If you want to start a fashion blog, get up and just start. Squarespace and WordPress provide you with an easy enough platform to start without having any finances even. Of course they have their own restrictions and shortcomings, but they are great starting points. When you think it is time to take it to the next level you will get an online strategist and professionals to help you with the next step. But the point is, START!
Visuals are very important
It is said that behind every fashion blogger, there is an awesome photographer making things happen behind the scenes. As style blogging grows into a profitable venture with every passing year, fashion blog photography is following closely behind. You should find a professional, through any platform you see fit. The only catch is that you should have great chemistry with the person that you choose.
Sticking to a schedule is equally as important
When you are starting out, you will need to be very consistent in the blogs you post. Create new posts every fortnight or after every three weeks. Whichever you choose, ensure that you are consistent. If you are feeling ambitious and feel you can pull it off, commit to having something new every single day. This will create more traffic and cause you to grow faster.
Also, you will need to be very careful not to second guess yourself the moment you hit the publish button. Trust in your own works.
Build relationships with bloggers in the industry
It might be intimidating at first, being new and all. But building relationships with those who came before you will only work to help you grow and thrive in the industry. You can start small. Leaving small but impactful trails of words of wisdom on other bloggers’ posts. You should also interact with the fans of the bloggers you are looking to build a relationship with as well. If you love the fashion sense that the blog advocates for, there are very high chances that the fans will love you and your blog as well.
It is also important not to leave out other persons in the industry including editors, nail technicians, persons running boutiques and such like professionals in the field.
Lastly, balance your blogging with presence on the social media. The fact that fashion blogs are mostly visual makes it best suited for social media sites like Instagram. The social media platforms will help to get the word out there of your existence.